What's a cookie?

  • A "cookie" is a piece of information that is stored on your computer's hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
  •  Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How do we use cookies?

  • We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.
  • Cookies are either:

- Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or

- Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

  • Cookies can also be categorised as follows:

- Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

- Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

- Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.

We use third party cookies on our website and these are set out in the table below.


Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

We use the following strictly necessary cookies:

First-party cookies that we can set:

Name Purpose Explanation
_simplero_session_id Strictly necessary Stores info on what you are currently doing on the site (e.g. a purchase)
_simplero_autologin Strictly necessary Enables cross-domain logins
simplero_hide_welcome_back Preferences Controls whether a "Welcome back" message shows for logged in users.
(number)-shown Preferences Controls whether a given pop-up modal shows.
simplero_object_id Preferences Passes in information on the current context when coming from pages hosted by third parties.
affiliate_id Statistics Remembers which affiliate directed you to the site.
affiliate_for_program-(number) Statistics Remembers which affiliate directed you to the site.
blog_post_(number) Statistics Remembers whether you've seen a blog post already.
message_(number) Statistics Remembers whether you've seen a message already.
landing_page_(number) Statistics Remembers whether you've seen a landing page already.
(number)_converted Statistics Remembers if you completed an action on a modal pop-up.
simplero-utm-params Statistics Passes in traffic source information when coming from pages hosted by third parties.
simplero-last-referring-site Statistics Passes in traffic source information when coming from pages hosted by third parties.

Description of Cookie


Website Visitor

We use this session cookie to remember you and maintain your session whilst you are using our website

Universal Analytics (Google)


These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.

You can alter your cookie preferences at any time by BY CLICKING ON THE COOKIE ICON AND ADJUSTING THE SLIDERS TO ‘OFF’. Please refresh your page to ensure that the new settings have taken effect.

You can also control your cookie settings through your web browser.

You can opt out of being tracked by Google Analytics across all websites, by going to

Except for essential cookies, all cookies will expire after 60 days.

If you have any questions about the cookies that we use, feel free to email us at