Inspired by a recent conversation with a client where I accidentally completely confused and overwhelmed her whilst casually chatting away about plans for lead magnets, automations and funnels – I decided to bring together my “What The F*ck Are They Talking About?” series.
Not so long ago, I also had no clue what these terms meant, and I can remember quickly scrabbling around on Google trying to figure them out quickly so as not to appear daft in business groups and in front of potential clients.
If this series helps just one person feel a little less of an imposter in the online business world and shed some sunshine on their day, I’ll be happy.
Are You Ready To Talk The Talk With Confidence?
Automations
Simply put, an automation is an action that is taken based on what someone has selected or requested. It’s something that happens without you having to lift a finger (once it’s all set up in your systems, of course!). Let’s talk automations!
Evergreen
Absolutely nothing to do with nature, and everything to do with creating a course or learning opportunity which can be sold time and time again, without any additional input from you. Let’s talk Evergreen…
List Building
List building is pretty much what it says on the tin… but what is this list they speak of? Let’s talk list building!
Lead Magnets
Also known as freebies or list builders, your lead magnet is an item or service you give away, usually in exchange for someone’s email address so you can market to them futher via email. Let’s talk Lead Magnets!
Funnels
Think of your sales funnel as the journey you take your crowd on from the moment they discover you, to the moment they complete their purchase from you and become a paying customer…
Which Terms Have Had You Reaching For Google?
I’d love to know! I’ll be constantly adding to the series but if you have any suggestions from experience, let me know below!
If you found this helpful – you know what to do! (hint, use the box below to let me know, and share it with others you know who are just getting started on their business journey!)
More about Kristina
Kristina is a lover of all things systems and tech, and spends her days helping business owners build, nourish and grow their online communities and memberships. Kristina’s support allows her clients to spend more time doing their thing, creating an income and serving their crowds, and less time losing their zing in the dull, behind the scenes stuff that is required to run a business online.
An intuitive wing-woman and sounding board for her clients, Kristina’s proactive approach and enthusiasm is infectious and makes the leap to outsourcing and growing your team feel effortless.
To find out more about working together, click HERE
